socialmedian: MySpace Says Zero Tolerance For App Scams, Changes Terms Of Use

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MySpace Says Zero Tolerance For App Scams, Changes Terms Of Use

Source: TechCrunch

Nov 04, 2009

Summary

The industry is definitely making big changes to self regulate around social gaming offer scams (complete background here, with updates). Zynga, the largest social gaming company and the worst offender when it comes to scams, said yesterday that they will take steps to remove scams from games. They were quickly followed by RockYou.

Today MySpace is making a big move itself. They are instituting a “zero tolerance for app scams” policy, says CEO Owen Van Natta, and are amending their apps developer terms of use to further restrict the types of offers than can be presented to users.

The existing terms of use already prohibit many types of scams and require clear and accurate descriptions of offers. But as we’ve shown in previous posts, sometimes a clear and accurate description hidden at the bottom of a page in 8 point type isn’t all that useful.

The addition MySpace is adding a requirement to have users opt in to any specific offer or promotion that includes a renewal or subscription.

Today, we’re adding a fifth principle that clarifies a specific use case that we

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