Social technology is being devalued by labels and sophomoric uses being applied by most of today’s users. It is also being devalued by the current pricing of “social media” products and services offered by early adopters claiming to be “social media” experts and guru’s.

Lets put things into context. Devaluation is a reduction in the value of a something with respect to its initial or potential value. In common modern usage, it specifically implies an official lowering of the  economic value perceived by the market.   The opposite of devaluation is called revaluation. Revaluation means a rise of a the price of  services or products which is usually created by the markets perception of new value created. Revaluation is usually created by the introduction of new knowledge or innovation created by or from the previously devalued product or service.

A market that doesn’t understand the value of something or “how” to create value with something usually demands to understand the ROI from something.  Trying to unde