Bloggers and reporters are reviewing Ken Auletta's new book "Googled: The End of The World as We Know It," where the New Yorker writer notes that Google CEO Eric Schmidt and Google Co-founder considered buying the New York Times. Evil alert!

I haven't read the book from Penguin Press yet, though I requested a copy today. The title alone sets us up for a treatment of an industry-changing company.

It looks from this interview on I Want Media that Auletta is painting Google as a company that is altering the course of media:

Google co-founder Larry Page and CEO Eric Schmidt told me that they had discussed buying the New York Times, but in the end decided that if they succeeded it would sabotage their identity as a neutral search engine. The reason they are interested in preserving the New York Times is that Google's search engine depends on good information, and the Times is the world's best newspaper.

If newspapers need any more ammunition that Google was trying to be a media conqueror than that, they need only look at that quote.

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