socialmedian: ‘Sandwiched’ Caregivers Want Realism, Empowerment

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‘Sandwiched’ Caregivers Want Realism, Empowerment

Source: MarketingCharts

Nov 03, 2009

Summary

The so-called “Sandwich Generation” appears to be more of a situation than a quantifiable age group, according to a study by Communispace, which found that the 20 million Americans who are simultaneously caring for aging parents and children range in age from their 20s to their 60s and want realistic marketing messages that empower [...]