socialmedian: Did the Clue Train Stop at Your Marketing Department?

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Did the Clue Train Stop at Your Marketing Department?

Submitted by Kevinmic from Google Reader

Nov 03, 2009

Summary

A couple of weeks ago, a classic book called the Cluetrain Manifesto was re-released. The book was originally written back in 2001 and brilliantly describes the internet's impact on how an organization should engage with its employees and on how an organization should engage with its marketplace.

It turns out that this book has been very influential in my life. My last company, Groove Networks, was founded by Ray Ozzie who is now the CTO of Microsoft. Ray was a big fan of the book and its authors and got me into it. Groove essentially was trying to build a modern communication platform to enable organizations to run the way the Cluetrain folks thought they should run. The good news about the book is I think it very accurately predicts the future, but in the case of the way organizations run, it is still in our future.

My current company, HubSpot, was founded by yours truly. HubSpot is essentially building a modern marketing platform to enable organizations to engage their marketplace in much the same way as the book recommends. The good news is that th

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