While there was most definitely an initial hit to applications that thrived from the open Facebook feed, it appears that developers are already adapting and many have avoided a dramatic drop in traffic. It’s not surprising as last week I wrote that there would be blood but that developers would overcome the changes. It appears that many of those developers are already coping with the first in a series of changes.
So what changes are being made to adjust for the decreased visibility of user generated feed stories? One change (as noted by Justin Smith) is that developers are getting users to become fans of their pages. The reason is that large applications tend to attract many more likes and comments on feed stories, increasing the likelihood that they’ll end up in a user’s stream.
Unfortunately for developers the stream is ultimately a black box. While there are obvious variables that contribute to whether or not a feed story gets published, there are still a number of unknowns including Facebook’s own weighting system. Through extensive testing it would