socialmedian: AM Inbox: Christmas countdowns

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AM Inbox: Christmas countdowns

Source: The Retail Email Blog

Nov 03, 2009

Summary

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

TigerDirect, 11/2 — Hurry: $429 HDMI 4gb Laptop...32" HDTV $329...$99 Garmin GPS...$179 PC...HP Touchsmart $769...20" LCD $99‏
TigerDirect has started counting down the weeks until Christmas, joining ShopNBC, which has been counting down from 100 days out (see Oct. 16 AM Inbox). I expect to see many more Christmas countdowns in the weeks ahead, although I think that countdowns until the end of guaranteed Christmas delivery with standard shipping are more effective in most cases. Countdowns are great because they add urgency to your message. Given the still-tough economic times, I also expect to see more recessionary messaging tactics used, such as promoting refurbished products, layaway, payment plans, etc.

(As an aside, what’s up with the three-antlered Rudolph in this creative?)

Kmart, 11/2 — Sweaters From $14. Pay The Easy Way - Kmart Layaway‏
In addition to layaway, Kmart is going after cash-strapped customers with ...Read the full article

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