socialmedian: Loopt aims for that mobile, social and real-time sweet spot with Pulse

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Loopt aims for that mobile, social and real-time sweet spot with Pulse

Source: VentureBeat

Nov 03, 2009

Summary

Mobile social network Loopt is getting into the real-time game with Pulse, which will bring recommendations for things to do to depending on where you are and what’s popular at the moment.

It pulls in data from content partners like Zagat, Daily Candy and Thrillist along with its own users’ activity to figure out which places are busy. CEO Sam Altman calls it “social local discovery” — where should you go given where you are now and what your friends are doing? They’ve also co-opted the idea of “check-ins” where you update your location as you get into a place like a restaurant or bar from other competitors.

Union Square Ventures’ Fred Wilson described a “Golden Triangle” of opportunity where today’s big trends around mobile, social and real-time intersect. That’s the sweet spot Loopt is trying to hit.

The big question for them is can they attain enough critical mass. Loopt said it broke 1 million users earlier this year. But it has a number of competitors over the past year or two including Brightkite, Gowalla and Foursquare, that are all trying to break out fr

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