socialmedian: 4 Ways News Organizations are Using Twitter Lists

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4 Ways News Organizations are Using Twitter Lists

Source: Mashable!

Nov 03, 2009

Summary

Though Twitter Lists are new to most users, some news organizations are trying to stay ahead of the curve by taking advantage of the new feature and implementing it quickly. Whether by creating staff directories to make their journalists easier to find, or recommending tweeps to follow on specific subjects, Twitter lists are giving news sites the ability to curate news and further open up to Twitter users that can help them to gather news.

News organizations are beginning to learn the fundamental characteristic of social media: it’s social. This is an interesting departure for news organizations that were primarily using Twitter as a service for self-promotion, such as the case with ESPN, whose social media policies serve ESPN efforts first. Or like policies of The Wall Street Journal, which were criticized for being too restrictive. The list of ways news organizations are using Twitter Lists is expanding. If you come across a creative way that lists are being used, please share in the comments below.

1. Staff Directory

Jennifer Preston, the first social med

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