Web designers are all about self congratulation. We talk about our work, we tell others how awesome they are. We link to work that we think is awesome…

…no, wait. We *should* link to work that we think is awesome. Actually we link to work that we think is kinda good. See that big list of “great dark websites” that someone posted yesterday (it doesn’t matter who, someone definitely posted a list of great dark websites yesterday)? I’ll wager at least a dollar that most of those sites didn’t make the author sit back in amazement at the design. More likely they thought “yeah, that’s pretty decent, and I’ve got to pad this list out.”

Struggling for inspiration? Haven’t posted on your blog in a couple of days? Throw up a list. It’s easy, quick and often thoughtless but, hey, it’s content, right? You can bump it, stumble it, tweet it and because it’s easy to scan it’ll probably get shared around. You might even get some comments along the lines of “Great list, I really liked #3 in particular.” That’s interactive, isn’t it?

It’s not like you