socialmedian: Real-Time Search: Twitter Licences Tweets To Google And Bing

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Real-Time Search: Twitter Licences Tweets To Google And Bing – How Big Will The Business Become?

Submitted by Avi from Google Reader

Nov 03, 2009

Summary

This is a guest post by Stefan Wolpers. Stefan works as a start-up consultant in Berlin, Germany, and is founder and chairman of Twittwoch e.V., a non-profit organisation that furthers the use of social media in the corporate world. Follow him on Twitter @stefanw.

The tension was short-lived. In the end, first Microsoft announced two deals with Twitter and Facebook, just to be followed by Google. Real-time search was not just promoted by the two most important players in the search-market but also lifted to monetisation level.

(And apparently we are not talking peanuts here – as @AlleyInsider speculates – which in my opinion should also put an end to the endless discussions whether Twitter has a viable business model or not. See David L. Smith on the Harvard Business Publishing for in a recent analysis.)

What has changed since the closing of the deals?

Next to the traditional, Google-style search that crawls and indexes the Internet, there are two other types of searches that will become significantly more important in the near future when our use of the Interne

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