R. Scott Hall asked: With over 80 million users worldwide, Facebook should be leveraged by anyone involved in online marketing. Here are some social marketing tips for utilizing the web’s largest social networking site.Starting your own Facebook Group is a great way to start social marketing. Groups make it easy to interact with others. They’re also great because of the content you can upload–such as photos and videos–and the content management systems, such as discussion boards and the “comment wall”.Groups do require a little bit of management. As your group grows bigger, it becomes easy for the group to loose focus. Spam becomes a problem after a certain growth level. This is nothing you can’t overcome, if you’ll just spend a bit of time tending your Facebook Group. Have some sort of screening process for new members, and make sure to post regularly, to keep going with direction and focus.Facebook Pages are great for open business accounts. They were made just for businesses to promote themselves with. Facebook Pages can have Facebook applications to them,