Enterprise 2.0 conference. Andrew McAfeee made a few points about our approach to this new breed of enterprise technology and how it might be changed a bit.
McAffee, of the Center for Digital Business, MIT Sloan School of Management, is considered the father of Enterprise 2.0. His views reflect how Enterprise 2.0 is evolving but still with a fair degree of resistance for its adoption.
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Here they are...
Declaring War On The Enterprise
This definitely does not work. Do you think that you will get an project with such an approach?
Allow Walled Gardens to Flourish
Data silos prevent the ability to find and share information. You need to look across the organization. It's a reason why enterprise search and collaborative search will continue to grow in demand.
Accentuate the Negative
We tend to talk too much about the challenges with Enterprise 2.0. This causes some issues with company execs who are a bit wary in the first place. It's time for more customer stories to show the business benefits of this new breed of enterprise technology.