Altruik has raised $4.7M in Series A funding from DFJ Gotham, First Round Capital, Greenhill SAVP, Javelin Partners and Zelkova Ventures. Although this is the first round, Altruik has been around a while - having been founded in February 2006.
The NYC-based startup automates search engine optimization (SE) steps. CEO and founder Thomas Kwan previously founded DMIND as a multilingual content management systems which has says was used by 700+ websites.
It is not clear what technology Altruik has which sets it apart. They claim to make a site's content visible to search engines and to package it better but any number of consultants can do that for you.