socialmedian: Interview with Offerpal Media CEO Anu Shukla on the offer “scandal”

User-submitted headlines for this story

Clip

Interview with Offerpal Media CEO Anu Shukla on the offer “scandal”

Source: VentureBeat

Nov 03, 2009

Summary

We interviewed Anu Shukla, chief executive of Offerpal about her views on the advertising offers that fuel the social gaming industry, which have been hit by controversy.

Here’s the context: Online social games are one of the hottest areas of our economy. Millions of users are logging in to play games like Mob Wars, but while these games are free in their basic form, they do charge users that want to buy things like swords or other virtual goods to improve their standing or status within the game.

The games increasingly do so by resorting to special “offers.” These offers are a type of ad that try to get a user to do something like sign up for a service, i.e., a credit card or a subscription to Netflix, in exchange for points that the user can use to buy their virtual goods or accelerate their standing.

The offers are a big source of revenue for free-to-play social games on social networks such as Facebook. But they have come under fire because some offers can be deceiving. Offerpal’s Shukla got into a videotaped verbal scrap with Techcrunch editor Michael Arrin

...Read the full article

Comments (0)

Add Your Comment