One in five kids have their own cell phone by the time they are 8 years
old, according to Nielsen's latest survey, "A Pocket Guide to Social
Media and Kids." And guess what? The kids love using their phones to
socialize.
Among the 10-year-olds surveyed, 50% have their own cellphone, and that jumps to over three-quarters by the time they are 12. The average age that kids get their own cellphone has also pushed downwards--it was 9.7 years in 2009, and 10.1 years in the second quarter of 2008, but there's obviously a yearning to own them much before this age as the average age of borrowing one is now 8 years old--but I think Nielsen should re-check those numbers, because my toddler wants to borrow my iPhone all the time.
To a generation of parents who were raised on brick phones, these figures may seem surprising. They really shouldn't be though--the mobile phone is such a fantastically useful tool that it is bound to be used by everyone, no matter what their age. In fact, you can argue it's changing how our society works.