In light of the new changes that Google has introduced to its local platform, I thought it would be a great idea to get feedback from some of the local SEO gurus on what they think the ramifications are of these enhancements. These interviews will detail their views opinions about the local sphere and also give us an opportunity to get to know them a little more personally.
I chose to kick things things off with interviewing David Mihm. David is one of the leading industry experts in the field of local search today. Innovator of the annual Local Search Ranking Factors survey and a regular contributor to many leading search marketing conferences, David has made his mark and demonstrated his expertise in local search optimization. If local search is your niche, I highly recommend reading David’s work on his blog, Mihmorandum. He is also a regular contributor on Search Engine Land.
1) For those who may not be familiar with your background, can you tell us a bit about yourself and what brought your interest to the field of local search?