socialmedian: How To Create Advocates For Your Business

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How To Create Advocates For Your Business

Source: Logic+Emotion

Nov 03, 2009

Summary

So what is customer advocacy anyway? Well for starters, they don't have to be your customers—they can be any part of your entire constituency. Employees, business partners, friends—you name it. But here's the point. You need them more than ever. Right now, if you are planning social initiatives, your biggest challenge is going to be manpower. Someone has to do the listening, the outreach, the customer service, the participation, the engagement with others in the ecosystem. Some parts can be automated (such as an algorithm in a listening tool technology), but many other parts require actual people. So at some point you'll have to scale, and you're going to need a passionate, engaged group of people to advocate on your behalf. So how do you do it? Here are a few high level pointers.

1. Improve your product, service or offering
Start there. You have to have something of value to offer. If your product, service or offering needs improvement, actively get out into your ecosystem and engage them in the process. Part of this is crowdsourcing, part of it is co-creatio

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