socialmedian: Pizza Hut’s iPhone App Has Generated $1 Million in Sales

User-submitted headlines for this story

Clips

Pizza Hut’s iPhone App Has Generated $1 Million in Sales

Source: Mashable!

Nov 03, 2009

Summary

More and more companies are creating iPhone applications as a way to reinforce branding and to gain new customers. Some companies are even seeing increased sales thanks to iPhone apps.

One of those is the Pizza Hut app [iTunes link] for the iPhone and iPod touch, which has now generated more than $1 million in sales according to MobileMarketer. The US-only iPhone app was first introduced three months ago.

Although Pizza Hut had a WAP enabled mobile site before launching the iPhone app, the iPhone app has far exceeded expectations. Bernard Acoca, senior director of digital marketing for Pizza Hut told MobileMarketer:

“We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app.

IPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us.”

Pizza Hut’s mobile app has been featured in iPhone ads for Apple and has consistently ranked highly in the Lifestyle section

...Read the full article

Comments (0)

Add Your Comment