My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:
The U.S. used to stand for “no one else matters but US.” Then came Bollywood, and its 1.2 billion audience members, including pretty much the best engineers in the world.
And then came Crouching Tiger, Hidden Dragon, and its audience of 1.3 billion consumers of concrete and Hong Kong. Oh, and Kate Beckinsale was crowned the sexiest woman in the world, per Esquire. ScarJo and Megan, you have your place, but audiences around the world, heck even here, find celebrities more desirable if their personal brands are born outside the US.
U.S. Citizens:
Your earning power and net worth are dependent on seeing yourself as employable by anyone, anywhere. Your personal brand must embrace that you are a world citizen, not because it’s the polite thing to be or because global warming is melting another continent’s ice caps and you’ll miss out on seeing