Personal Branding For Portability in Today’s Executive Job Market is a post from: Executive Resume Branding

The notion of a 10+ year gig with the same company may be sadly outdated, wishful thinking. What was considered job-hopping a few years ago is the norm today.

So, how do top-tier executives keep themselves at-the-ready for the twists and turns we’re all coming to accept in the current job market?

First, by defining their personal brand, differentiating their unique value proposition, and positioning themselves as subject matter experts for their niche.

In her recent Forbes article, Job Stability Is The New Black, Vicki Salemi wrote:

“The most secure part about the modern career is your own portability–knowing your value, honing and refining your contacts and portfolio and building your own brand.”

Personal branding is a powerful strategy for employment stability. Defining yourself beyond who you work for will keep you buoyant no matter what happens in corporate America.

Spread the word about your brand, internally and externally at your company, through in-pe