Building your personal brand is one thing but if no one can find it your efforts have been fruitless.  While many people go about the right steps to build a personal brand they overlook what they need to do so that search engines can easily find and crawl their content.

Let’s start off with what Search Engine Optimization (SEO) is: the process of taking content that you produce and make it search engine friendly so that search engines like Google and Yahoo can crawl and index.

So what makes search engine friendly content?  The answer is: content that you yourself would like to read or content that will benefit other people.  Search engines are not interested in indexing content that is written to fit their needs because they too are businesses.  They want to give their customers (web users) the best content that they can find.

Here are some basic tips that you can employ as you are producing content, whether it is on your blog, in an article that you are writing, or on your personal websites.

1. Use Google’s Keyword Tool. Google has a great tool to help you figur