I spoke about personal branding in social media -- a big issue as many in this recession seek jobs, new opportunities or entrepreneurship -- to the Science Writers in New York in May. Based on the shifts I'm seeing in social media, particularly social search, it's time to update my earlier advice. I still think employers are fickle and social media is your friend, but here's how your friend has upped the game:
The spotlight's on social: In the past couple of months, major search engines have expanded their coverage of social-media links: Microsoft's Bing announced search deals with Twitter and Facebook, and Google did the same with Twitter. But Google's gone a step further, introducing social search as a test option in search results, making it far easier for recruiters, business partners and potential clients to find your tweets and blog posts. If you haven't tested all these options to see how your social search results look, now's a great time to do it, before the crowds arrive.
Your profile needs some link spice: If you're a frequent tweeter or blogger, or