Video has immediate impact and you don’t need to be an expert to create your own mini-movies. It is a very simple way to connect with, and market to, your customers and prospects.

There are a number of factors that affect how you are going to encode your video so you can publish it on the web. These include the efficiency of the encoder and, ultimately, how it looks to the end user. Two key factors play a significant role in the encoding process: source quality and frame motion, so let’s take a closer look at them.

1 Source Quality

Once you have pressed record on your camera, you have determined the source quality of your video. What you want to achieve is the best quality video possible so here are some basic guidelines to help you get great source video quality and achieve maximum quality in your final compressed video. Use a tripod to reduce camera movement.

You must get this right, because any camera movement means that the picture moves as well. This means that a high percentage of pixels in the video are changing from frame to frame. This results in