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How Facebook’s Open Strategy Shifts The Roadmap for Corporate Marketing and Support
Source: Web Strategy by Jeremiah
Nov 03, 2009


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Summary

Bold Strategy Bolsters Users, Developers, and Brands

In a recent meeting at Facebook HQ, I was pleasantly surprised to find that Facebook is opening it’s doors to share roadmaps, data, and it’s experience.  This strategy shifts attention towards Facebook.com as a sole destination, and towards a distributed network to the open web.  Looking deeper, these impacts should shape your corporate web strategy as you re-allocate resources for application development, prepare for Social CRM, and prepare your corporate webpages to become “Facebook Fan Page” enabled.


To Combat Google’s Stealth Social Network, Facebook Goes Open

Facebook’s recent moves to In an open discussion, they revealed that they’re attempting to take great strides in the spirit of openness –yet beyond the ‘feel good’ move, this prepares Facebook for a more distributed approach, that will help them further colonize the open web.  With the growth of the Facebook population blooming to 300 million, they’ve already demonstrated critical mass. Yet Facebook’s biggest threat isn’t other social networks like

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