socialmedian: Will Social Media Pay Off?

User-submitted headlines for this story

Clip

Will Social Media Pay Off?

Submitted by Ariherzog from blog

Nov 03, 2009

Summary

I’ve lived a double online life since June 2009.

Over the past four months, I’ve maintained two blogs–this place where you read my strategies and tips on social media marketing–and another site where I write more sporadic but no less prolific about my campaign for city council.

In cahoots with my campaign blog, I built campaign outposts on Facebook (here) and Twitter (here). With increasing intensity every week, and then every day, I focused more on the campaign social media sites than my so-called business ones.

At at the end of the day–Election Day–the people who go the polls will determine my fate on the city council January 1. There’s no denial social media has played a part in recent months, but to what extent, the next 21 hours will tell…