As the digital music market grows, there are more and more players entering the digital distribution market, getting artists music onto iTunes, E-music, Amazon MP3, Rhapsody and the other big online stores. These aggregators represent a variety of different models, ranging from The Orchard’s more traditional ‘intensively involved’ regime, where they take a hand in promoting their artists through a home-grown press network, but help themselves to a large chunk of the back end (think around 35%) of all sales of their partners’ music, to Tunecore’s flat-rate model, where they take a $0.99 a song, $0.99 a store per album fee, plus a $9.99 – $19.98 annual fee per release. Our favourite of the available digital music distribution products is provided by RouteNote; instead of charging up front or subscription fees to artists who may never make the sales to cover the charges, or gouging large lumps out of the back end profits (they take 10%, which seems pretty modest next to the Orchard’s slice).

Currently their model works out to be the cheapest route to market for a