socialmedian: Defining Employee Roles for Social Media Participation

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Defining Employee Roles for Social Media Participation

Submitted by Ping Elizabeth from blog

Nov 03, 2009

Summary

I recently came across this post by Lawrence Liu called, Social Media and New Roles For Employees. It is a wonderful post regarding employee roles in social media, the importance of aligning with marketing so that employees understand go-to-market messaging, as well as some thoughts on being translucent as opposed to transparent. This post also ties very nicely in with Jeremiah Owang’s discussion on the five ways companies let employees participate in social media.

Dan Schawbel recently posted a blog entry with the same title and suggested the following social media oriented roles for employees to take on:

Messenger: As an employee, you can hold our own viral campaign by tapping your fellow employees for support, enabling them with a sharable message and link, and then empower them to promote. Just like you, they have their own personal brand, with a following of friends that can carry your message to an even larger audience.