socialmedian: Easy Usability Testing with UserTesting.com

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Easy Usability Testing with UserTesting.com

Nov 03, 2009

Summary

An important, but unfortunately too-often overlooked, aspect of web design is usability. Most experienced web designers understand the basic concepts and principles of usability, but the more complex a website, the more important usability testing becomes. E-commerce websites are especially important to test because one small bump in your checkout process or design could substantially decrease your profits. Typically, I recommend some form of testing if there is any process or series of steps necessary on the website.

There are many ways to conduct usability tests, but I think UserTesting.com is an extremely affordable way to quickly start testing. For just $29 you can start a testing by submiting a set of testing instructions. Then a tester will take a video of their test and create a written report. It’s cheap and fast.

That said, you do tend to get what you pay for. This obviously won’t provide the same results as a $20,000 usability study with a eye-tracking nor will it turn your average web designer into a usability expert (Tuitive is fellow MTB b

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