socialmedian: Virgin Media adopts ipadio in the field

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Source: TechCrunch

Nov 03, 2009

Summary

[UK] Ipadio has secured its first blue chip customer – the UK’s Virgin Media. The quad-play provider (broadband, TV, phone and mobile) will utilise ipadio’s phonecasting service to improve the communication amongst its field workers who install and maintain the company’s products used by almost 10 million customers.

Ipadio offers similar functionality to AudioBoo but with additional features such as live phonecastng and audio to text translation through SpinVox’s API. Both iPhone and Android clients are available, though it seems that Virgin Media staff out in the field won’t be going the smartphone route but will use a regular telephone to interface with the service.

“All the team member needs to take part in the conversation is a telephone handset. It’s odd, but sometimes you need to take one step backwards in terms of technology to make a big leap forwards”, says Dr Mark K Smith, ipadio’s CEO.

The communications program is known internally within Virgin Media as FieldTalk and will host a regular series of audio updates delivered on-demand either to a field wo

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