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Deutsche Bank says IT warms to iPhone

Source: The Unofficial Apple Weblog

Nov 03, 2009

Summary

Filed under: Enterprise, iPhone

Deutsche Bank analyst Chris Whitmore says corporate IT is warming up to the iPhone. In a research note published yesterday das analyst says, "There is growing evidence that the iPhone is making inroads into the Enterprise."

Whitmore thinks Apple will sell 2 million iPhones to big business by the end of the year, some through reimbursements to employees and some through IT department purchases. If those numbers hold, the iPhone will own about 7% of the Enterprise smartphone market in 2009, up from the 2% it controlled in 2008.

What's up with the shift? Whitmore notes four reasons:

User satisfaction - highlighted by the recent J.D. Power surveys of both consumer and business smartphone users

Enterprise applications

The iPhone's level of innovation

The virtual keyboard - according to Whitmore, the thought that business users have to have a physical keyboard on a smartphone has turned out to be a 'fallacy.'