The German publishing house Eichborn Verlag has created a rather incredible street marketing campaign. During the Frankfurter Buchmesse, the big book fair held every year in Frankfurt, Germany, the company let loose 200 flies... carrying tiny promotional banners. Despite the playful nature of the campaign, it seems that this campaign is very real... as real as the buzz being generated during the event judging by the reaction of those attending:

So... what do you think? Creative or diaphanous concept?

Sources

Mediabistro

quietglover

The original post on culture-buzz.fr

Translated by H. Turner

Image source

The video on Youtube