After holding digital exec roles at the BBC, MTV UK and Bebo in London, Angel Gambino‘s new move to Buenos Aires, becoming business development VP for Latin American social network Sonico, may seem surprising.

So I asked her about the move…

RA: So is this another music-focused appointment for you, or encompassing all kinds of content?

AG: “It is covering all content, but I think there is a unique opportunity to help UK and US bands break the Latin American market, where Sonico has 89 percent of its 42 million users, and also to help Brazilian and other Latin American artists grow a fan base outside Latin America.

“In fact, I had a couple of the top artist managers in London already ask me how they could work with Sonico with some of their artists who haven’t really been marketed outside the UK. There is also a big opportunity to move Latin artists into the mainstream, as Shakira has done. She is a good example of a Latin American artist who this week provided exclusive content for the launch of her mega hit She