Last week brought two announcements suggesting that the health-related video vertical market is poised for growth: first, that HealthiNation will be distributing its videos on AT&T U-Verse and HealthGrades, and the second, that HealthCentral is partnering with 5Min to syndicate its videos across 5Min's distribution network.

I've been following HealthiNation for a while and last week CEO and co-founder Raj Amin told me that the AT&T deal brings to about 28 million the number of American homes where HealthiNation's content is available on video-on-demand (VOD). Raj's enthusiasm for VOD distribution helps validate points I made last May in "Made-for-Broadband Video and VOD are Looking Like Peanut Butter and Chocolate," in which I suggested that rather than broadband video and VOD being competitive with each other, they can actually complement each other well.

In HealthiNation's case, Raj indicated that VOD distribution is particularly important for its sponsors, as they value views in the living room in addition to those on the computer, where most broadband vid