Remember the price war that was supposed to break out once O2 lost its exclusive contract to sell the iPhone in Britain?
Well, the price plans that Orange has published for the phone show little sign of an eagerness for hand-to-hand combat.
Apart from an entry-level £30 tariff which promises twice as many minutes as O2's deal, the two firms' offers look virtually identical.
Look at what's likely to be among the most popular tariffs, a 24-month contract for a 16GB iPhone 3GS at £34.26 a month, where you pay £87 for the device.
That's identical in every respect to the O2 deal, except for the cost of the device - which is £87.11.
As we suspected, the high price that Apple extracts from operators leaves them little margin to undercut their rivals - about 11p in fact.
But what does stand out when you examine Orange's price card more closely is what it says about the unlimited data that has been an essential part of the iPhone's appeal.
An asterisk next to the "unlimited" leads to a note saying "Fair Usage policy of 750MB/ month applies." Cue plenty of grumbling from