socialmedian: The Family Guy's not family friendly enough for Microsoft

Add News Flash

User-submitted headlines for this story

Clips

The Family Guy's not family friendly enough for Microsoft

Source: Guardian Unlimited: Technology

Nov 03, 2009

Summary

Remember the news that Microsoft had tapped up Family Guy creator Seth MacFarlane for a TV show sponsorship?

The software megacorp said it was going to ditch traditional advertising around a comedy special (due to be broadcast next week) in favour of "deeply integrated" mentions of Windows 7. The prospect left me a little aghast, and you too - AlanAudio said it would be "memorable for all the wrong reasons", while Slabman said it was a brilliant way "to put ammo in the hands of your detractors".

Turns out it was all a little bit too much for Microsoft. They've pulled their sponsorship, after seeing the show. According to this Seattle PI story, Microsoft said:

"We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of 'Family Guy'... but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand."

Instead, the comedy show will be sponsored by Warner Bros - which will use it to trail the new Sherlock Holmes movie, starring Robert Downey

...Read the full article

Comments (0)

Add Your Comment