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Ad guys' new book is self-glorifying and half-baked
Source: L.A. Times - Business
Nov 03, 2009


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'Baked In' ignores that it's far easier to craft marketing to fit the product than to craft product to fit somebody's idea of good marketing.



A new book on advertising reminds me of a joke William Shatner once told on "Saturday Night Live": "Star Trek" is really popular in Japan, where it's known as "Sulu, Master of Navigation."
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