socialmedian: How to Revise Your Titles for Maximum Results

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How to Revise Your Titles for Maximum Results

Source: Write to Done

Nov 03, 2009

Summary

By Sean Platt of Ghostwriter Dad

No one has championed the use of killer headlines more than Brian Clark. His advice on what makes for a compelling headline is gospel to many in this latest wave to crash across the copywriting shore. It’s impossible to argue – magnetic headlines invariably lead to more clicks, more conversions, and more clients clamoring for your content.

But what about when your words have turned to whisper, and your old posts have been left to whither upon the WordPress vine?

When you first craft a piece of killer content, you want as many eyes on it as possible. Initially, it is a bloggers primary goal to gather as many links and as much traffic as they possibly can. This is the purpose of a killer headline. Bloggers are thirsty for quality content to link to. Finding fabulous material makes them more valuable to their audience, and with the current retweet renaissance, a quality headline can gather clicks like candy on Halloween.

But once the hurry and flurry of fresh content is finished, and the half-life of your copy is a long way from from

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