Online video viewing reached another record in September, driven largely by TV season premieres, according to the latest report from comScore.
More than 168 million U.S. Internet users watched online video during the month. Nearly 26 billion videos were viewed in September, as Google sites accounted for more than 40 percent of videos viewed online by Americans.
Google sites continued to rank as the top U.S. video property in September with nearly 10.5 billion videos viewed. YouTube accounted for 99 percent of all videos viewed at Google properties.
Hulu landed in the second spot with 583 million (2.2%) followed by Fox Interactive Media with 547 million videos viewed (2.1%) and Viacom Digital with 513 million (2%).
More than 168 million viewers watched an average of 154 videos per viewer during the month of September. Google sites attracted more than 126 million unique viewers during the month (82.7 videos per viewer), followed by Fox Interactive Media with 58 million viewers (9.4 videos per viewer) and Yahoo sites with 57 million viewers (7.5 videos per vie