Your immediate reaction to this headline will place you into one of the following camps:

• 
  
  Absolutely
  
  


• 
  
  What? Are you insane?
  
  

If you find yourself with the last reaction let me offer a challenge, find someone that is under age 35 and ask them 2 questions.

• When is the last time you used the Yellow Pages?


• How often do you read the local paper?

If your business’s visibility depends on these traditional methods you are in for a shock. There is an entire generation that expects your business to have a digital presence.

This doesn’t mean that traditional media isn’t important it means that your audience is listening differently. If you tell me about a sale or a grand opening at a new location and you pique my interest I fully expect to remember NONE of the details beyond your Company Name and maybe your URL. Once I get home or to work I’m gong to visit your website or just as likely I’m going to forget your URL and simply Google your name. No URL? No search result? You might as well not exist.

The money you spent that radio ad, 30 sec TV spot, or direct mailer