This may be a repeat post… but I really need to emphasize this. I’ve watched several companies stumble all over social media strategies. They eventually abandoned it altogether. The question I couldn’t get them to answer was why had they attempted in the first place?

I like to think of social media as an amplifier… an incredibly powerful amplifier. If you have a solid foundation of public relations and marketing, and are covering both acquisition and retention effectively, your great work will really stand out as you begin to engage and build a reputation online. If you have a mediocre PR and Marketing strategy, social media could destroy it.

1. Social media replaces a website. You still need a place to capture leads and draw attention to your company’s products or services.


2. Social media replaces email marketing. Email is a push method that informs customers and prospects when you need them to be contacted. In fact, Social Media requires much more email communication to keep social site users coming back. Think about a