socialmedian: AM Inbox: TigerDirect and Nike email redesigns

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AM Inbox: TigerDirect and Nike email redesigns

Source: The Retail Email Blog

Nov 02, 2009

Summary

>>Smith-Harmon has joined forces with Responsys! Learn about our expanded capabilities.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

TigerDirect, 10/30 — 73 Hour Weekend Deals: 25" HDMI LCD $189...Huge 5" GPS $129...4gb HP Core 2 Duo Laptop $599...28" 1080p HDTV $329‏
Continuing the rash of October email redesigns, TigerDirect has made major changes to their email template, adding a traditional header, navigation bar and social bar. Navigation bars are usually garner lots of clicks, as discussed in Email Navigation Differs Radically from Website Navigation, so TigerDirect is wise to at least test them. Here’s the new design:

And here’s the old design from an Oct. 29 email:

TigerDirect’s new design seems to be inspired by Newegg’s. Here’s theirs from an Oct. 29 email:

NikeStore, 10/30 — Now Available: The Air Max LeBron VII‏
Nike has also redesigned their emails, moving to a lighter color palette and adding an administrative links bar at the bottom of the email. The ...Read the full article

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