socialmedian: Best First Step into Social Media -- Monitoring Your Nonprofit's Reputation and Issues

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Best First Step into Social Media -- Monitoring Your Nonprofit's Reputation and Issues

Submitted by Egculbertson from Google Reader

Nov 02, 2009

Summary

I had the fantastic opportunity of facilitating a conversation (slides here) on this vital topic at the Communications Network conference recently. Here's the problem we were helping participants to solve:

The daily volume of content and conversations created in social media channels – blogs, Facebook, Twitter and more – is huge, and growing exponentially. These conversations were always happening but you couldn't hear them. Now you can.

You
need to know how they cover your
organization, leaders, programs, or issues.This is information critical to your decision making.

Beyond listening, you need to respond appropriately, in addition to all your other communications responsibilities.

Making sense of all the content and conversation out there is challenging, but the right listening strategy and tools enables you to filter out the key conversations. That's the first step in any effective social media strategy.

Here are three guidelines for effective listening from panelists Larry Blumenthal, Director of Social Media Strategy at the Robert Wood Johnson

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