It is hard to imagine big shifts in accounting software. After all, not much has changed in how you count money coming in or going out.

But Intuit has done just that in its latest release: QuickBooks 2010.  It has all the standard things you’ve come to expect from an accounting package — plus new marketing and reporting tools.

They have improved an area that I’ve always found lacking:  Reports.  The popular company snapshot feature has been upgraded to an easy-to-use web 2.0 style drag and drop format. Change the snapshot view to how it suits you. Users can choose from several reports as the main snapshot display – from yearly expenses and income comparisons, detailed expense and income breakdown, and a top customer list, for example. Another nice addition to the snapshot: You now can print them on one page to get an immediate view of the bottom line.

In the Report Center, there are more than 100 available. Users can now navigate between common reports in three different views and find them quickly by tabbing between memorized reports, favorite reports, and rece