Before we get started with the new Link Building Series this week, I want to make sure everyone understands basic web page optimization.

While link-building plays a big part in getting top search engine rankings, what you do on the page is going to dramatically influence your CTR (click-through rate) and your conversion rate. So – first things first…

Web Page Optimization Begins With Keyword Selection

The first step is to choose the keyword phrase you most want your page to rank well for in the major search engines. Each page of your site, or blog post, will be optimized for a relevant keyword phrase.

The main page is optimized for your most general keyword phrase, the categories slightly more specific keyword phrases, and your pages/posts should be optimized for very specific keyword phrases – called long tail keyword phrases.

Long Tail keyword phrases are phrases with 3 or more words.

Let me give you a quick visual example of how this would be set up on a website about nail art. Your first step is to use your favorite keyword research tool and type in the phrase