socialmedian: The Secret Shame of Social Networking: How Silicon Valley Got Hooked on Scammers [Games]

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The Secret Shame of Social Networking: How Silicon Valley Got Hooked on Scammers [Games]

Source: Valleywag

Nov 02, 2009

Summary

Silicon Valley pundits like to talk about social media as a potential geyser of cash. What they leave out is that one of the only ways social networks like Facebook, MySpace have done that is joining league with online scammers.

The Valley fad of social network games like Mafia Wars and Farmville disguise old-school scams, Mike Arrington has been demonstrating over at TechCrunch this weekend. High-revenue don of social networking games Zynga, which makes the aforementioned Mafia Wars and Farmville, gets one-third of its revenue from various shady "commercial offers" and lead-generation systems, Arrington reports. Here's how HotOrNot founder James Hong described the social networking cash scene in a TechCrunch comment:

The offers that monetize the best are the ones that scam/trick users.... i'm pretty sure most of the money ended up getting our users hooked into auto-recurring SMS subscriptions for horoscopes and stuff.

Examples, via TechCrunch: