socialmedian: This Is It: $100 Million at the Box Office and Rave 140 Character Reviews

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This Is It: $100 Million at the Box Office and Rave 140 Character Reviews

Source: Mashable!

Nov 02, 2009

Summary

We had a feeling that the Michael Jackson documentary “This Is It” would do pretty well at the box office, thanks to strong online ticket sales in advance of the film’s release. When the final box office numbers were tallied up, “This Is It” grossed $101 millon in worldwide ticket sales its first five days in release.

That figure included $32.5 million in domestic ticket numbers and the film was #1 at the local and worldwide box office. Although Sony was reporting high customer-satisfaction scores, we wanted to see what social media users thought about the film. Our friends at Crimson Hexagon did some Twitter sentiment analysis for tweets about the film.

The Analysis

Crimson Hexagon analyzed 15,000 tweets from between 10/28/2009 and 11/01/2009. This graph shows the breakdown:

The vast majority of tweets were either responding positively to the film or were about users who wanted to see the film. Eleven percent of tweets were looking for feedback from other users and a scant 3% didn’t like the film.

Looking at the trend graph, you can see that the number of “want

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