socialmedian: And the Next Big Thing in Ebooks Is…iPhone (And a Friend)

User-submitted headlines for this story

Clips

And the Next Big Thing in Ebooks Is…iPhone (And a Friend)

Source: Mashable!

Nov 02, 2009

Summary

According to mobile analytics company Flurry, there’s been a surge of ebook-related applications for the iPhone. Based on their research, which included sampling over 2,500 applications and 40 million consumers accross four mobile platforms, this category is so popular on the iPhone that it overtook even the extremely popular games category.

Looking at that data, one might come to the conclusion that iPhone is the next big thing when it comes to mobile book reading. It might even take on Amazon’s darling, Kindle! And while I think there’s definitely something to it, one needs to look at that data closely before jumping to conclusions.

First of all, while there’s been a lot of new book-related apps for the iPhone lately, it doesn’t necessarily mean that people are using them more than before. Flurry claims that in October, one out of every five new apps launching on the iPhone has been a book. OK, but how hard is it to release a book compared to a game? Is it possible that there’s been a lot of books for the iPhone simply because it’s easy to create them?

Flurr

...Read the full article

Comments (0)

Add Your Comment