Yesterday morning I popped onto Digg and saw the headline, “Hey, Guys, They’re Kicking Our Butts at Trivial Pursuit”. Full disclosure, I’m awesome at Trivial Pursuit (I think everyone believes this about themselves), so I took it personally that I was losing a competition that I didn’t even know I was in. As I read, it got worse – Team Man was being utterly dominated by Team Woman.

I instantly clicked through to score some points to defend my gender. And all the while the marketing team promoting the new edition of Trivial pursuit smiled at their results.

In anticipation of the new Trivial Pursuit Team edition, an interactive trivia website Who’s Smarter Than Who, was launched to test people’s skills in trivia. It’s publicized as a “Trivial Pursuit Experiment” and by asking you to represent your gender it’s launched a wave of publicity that offers a number of lessons in promotion via traditional media channels and social media.

The site does a number of things really well. It is professional looking and easy to use. It asks good questions and is generally a fun