Fast forward to the past couple weeks. Both Microsoft Bing and Google announced deals to provide tweets in search results. Let me say that again: Google and Bing will be providing tweet search results!
Bing’s version is the first out the gate. In light of the earlier brouhaha, this may come across as insensitive…but I have to ask:
How should tweets be ranked in Bing and Google search results?
I hope your answer isn’t, “I wouldn’t.” Because that’s contrary to what made Google such a global powerhouse used by billions every year. And why Microsoft is working hard to increase Bing’s market share. Google and Bing built their business by presenting search results based on the authority of websites. This system of authority (e.g. PageRank) makes the results relevant to users.